TIO Networks is a publicly-traded company that focuses on providing alternative financial services to America?s underbanked population. With the launch of the TIO Wallet, TIO was no longer just a B2B technology provider. TIO wished to humanize its brand and make it more relatable to the underbanked consumer it was targeting with its Wallet. TIO also wished to keep investors, utilities, telecos, and other B2B partners aware of its advancements.

Yulu Public Relations worked with TIO Networks to develop a public relations and social media strategy targeted both at underbanked consumers, investors and B2B partners. Yulu targeted trade publications and mainstream press and while working closely with TIO?s IR team to develop press releases and keep investor communication flowing.

Yulu successfully secured TIO interviews with mainstream media publications such as the Wall Street Journal and Associated Press messaging . Yulu also secured regular thought leaders articles in industry-specific publications such Bank Systems and Technology, GigaOM and Banker and Tradesman. Yulu also helped establish TIO?s social media presence amongst B2B and B2C markets.