Vancouver PR Firm

Yulu is an award-winning public relations firm founded on the principles of sharing stories that matter and using PR as a force for good. We are the heart and minds behind Impact Relations, a new standard for authentic communications. And we are proudly a certified B Corp PR firm. Certified B Corporations are businesses that meet the highest standards of social and environmental performance, public transparency and legal accountability to balance profit and purpose. 

Our agency roots date back a decade, to when we got our start in New York City giving us a strong reach across US and Canadian borders. Our clients are socially innovative, redefining entire industries with the fundamental idea that environmental and social responsibility aren’t just buzzwords, but the cornerstones of a truly holistic kind of success. Whether it’s servicing FinTech, real estate, lifestyle, health care or social enterprise clients, a revolution is happening at the junction of creativity, commerce and social consciousness. Yulu isn’t watching it happen from the sidelines, together with our client partners, we’re leading it.


Our Mission

We’re a proud B Corp with the motto: do great by doing good. Our mission is to use PR as a force for good. We’re defining “Impact Relations” as a whole new industry of PR with our creative and thought-provoking campaigns, aiming to measure them not only by circulation metrics, but by their social and environmental impact.

Our Mandate

Yulu’s social mandate is to champion social innovation by engaging with organizations that see beyond the bottom line and think beyond the status quo. Our clients build positive impact into their very business model. They’re making and breaking rules wherever they are. And we’re their biggest fans, which shows in our campaign results.


Our Approach

We think big. Our team will walk you through every stage, from story creation to message development. We aim high, pitching the largest publications first and telling your story like it’s our own. That’s how we’ve landed clients in the NY Times, Fortune, CNN, Fast Company, Inc. and more. Our discovery sessions bring out the genuine, the distinct and the aw yeah. 

Our Values
  • Think big and shoot for the moon
  • Be thoughtful and intentional in everything we do
  • Be bold and strive for true impact
  • Collaborate and hustle
  • Stay curious and keep exploring
  • Creatively challenge the expected
  • “Best Global Issues PR Campaign” – 2019 International Stevie Awards

  • “Best Global CSR Initiative” – PR Daily’s 2019 CSR Awards

  • “Best Global Media Relations Campaign” – PR Daily’s 2019 Media Relations Awards

  • “Best For The World: Changemaker” – B Lab’s 2019 Best For The World Honorees

  • “Agency of the Year” – PR Daily’s 2018 CSR Awards

  • “Agency of the Year” – PR Daily’s 2017 CSR Awards

  • B the Change Media’s Best for the World honoree 2017 – scoring in the top 10% in the Best for Workers category

  • B the Change Media’s Best for the World honoree 2016 – scoring in the top 10% in the Best for Workers category

  • “Top Agency for Corporate Social Responsibility” – Ragan & PR Daily’s 2014 ACE Awards

  • “Best PR Firm in Vancouver” – Georgia Straight 2014 Reader’s Choice Awards

  • Best PR Campaign of 2012″ – International Stevie Awards

  • Marketing Magazine’s 30 Under 30 – Yulu’s founder Melissa Orozco honored as one of the country’s PR pros responsible for positively shaping the PR industry